Privacy Policy

  1. General information

    Controller’s contact details

    Swifts Manor Farm Riding Centre (SMF) is the controller for the personal information we process, unless otherwise stated.

    SMF may be contacted by:

    1. Post: Whelp Street, Preston St Mary, Sudbury, Suffolk, CO10 9NL

    2. Telephone: 01449 744400

    3. Email:

  2. How do we get information?

    1. SMF obtains your personal information from the details provided by you on registration or if you contact us by other means.

    2. In order to tailor our communications to you and continuously improve our products and services, we may also ask you to voluntarily provide us with information regarding your personal or professional interests, demographics, experience with our partner products and contact preferences.

  3. What are the purposes of our processing of your personal data?

    The purposes of the processing of your personal data are:

    1. to reply to enquiries you may provide to us;
    2. to communicate to you by telephone, text, email or post information about services, products or competitions which SMF believes may be of interest to you;
    3. to enter you in the current prize competition or promotion (when applicable);
    4. to give your personal information to a firm authorised and regulated by the Financial Conduct Authority for the purposes of telephoning or otherwise contacting you about an investment or product;
    5. in cases where the processing is required to comply with SMF’s contract with you;
    6. in cases where SMF is required by law to process your personal information.

  4. Disclosure of your personal information

    SMF will not sell, rent or lease your personally identifiable information to others unless we have your permission or are required to release that information by law. We will only share the personal data you provide online with other SMF services and/or business partners who are acting on our behalf for the uses described above. Such partners, including those in the United Kingdom and/or any other countries, are governed by our privacy policies with respect to the use of this data and are bound by the appropriate confidentiality agreements.

  5. Security

    SMF has taken reasonable steps to ensure that the personal information we collect about you remains accurate, timely and secure. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure and while we strive to protect your personal information, we cannot guarantee or warrant its complete security. SMF will not be responsible for harm that you or any person may suffer as a result of a breach of confidentiality in respect to your use of the Site or any information you transmit to the Site. To prevent unauthorised access or disclosure, maintain data accuracy, and ensure the appropriate use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use the latest in encryption technology when collecting or transferring sensitive data.

  6. International use

    Information submitted to the Site will be collected, processed, stored, disclosed, and disposed of in accordance with applicable U.K law. If you are a non-U.K. user, you agree and acknowledge that we may collect and use your personal data and disclose it outside your resident jurisdiction, as discussed in this document. In addition, such information may be stored on servers located outside your resident jurisdiction U.K law may not provide the degree of protection for information that is available in other countries. By providing us with your information, you acknowledge that you have read this Policy, understand it, agree to its terms and consent to the transfer of such information outside your resident jurisdiction. If you do not agree to this policy, please do not use SMF site(s).

  7. Future Developments

    From time to time, SMF may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future, we will post the policy changes to the Site to notify you of these changes and provide you with the ability to opt out of these new uses. If you are concerned about how your information is used, you should check back at the Site periodically. We will only use data collected after a policy has changed for the new purposes.

  8. Third Party Links

    Market Generator may at times provide links to other websites. These sites are not controlled by Market Generator and we are not responsible for any content contained on any such website. While we try to link only to sites that share our high standards and respect for privacy, Market Generator is not responsible for the privacy practices employed by other sites. We recommend that you review the privacy and security policies of each website you visit.

  9. Cookies

    SMF websites use "cookies" to enable you to sign in to our services and to help personalise your online experience. As you browse, we may install cookies (tiny text files stored on your hard disk by a web page server) in your browser. Cookies cannot harm your computer and they do not contain any personally identifiable information. One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content on your later visits to websites. Cookies also help us to improve our site and to deliver a better and more personalised service. Among other things, they enable us:

    • To estimate our audience size and usage pattern.
    • To store information about your preferences, and so allow us to customise our site according to your individual interests.
    • To increase the speed of your searches.
    • To recognize you when you return to our site.
    • on occasion to provide a link to our campaign partner sites may be provided, where you can order products or services, make requests and register to receive materials. The types of personal information that may be collected on these pages are name, contact details and billing information.

    The following cookies are used:

    • "cb-enabled" - this is used by the cookie notification
    • "_ga" - this is used by Google Analytics for site statistics
    • "_gid" - this is used by Google Analytics for site statistics
    • "_gat_gtag_UA_140162355_1" - this is used by Google Analytics for site statistics

    "This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above."

  10. Information necessary to ensure fair and transparent processing:

    Period for which the personal data will be stored:

    SMF will retain your personal data for an indefinite period until the earlier of:

    • your communication to us of your desire for the information to be deleted;
    • SMF ceasing to provide the facilities on the Site plus a period of 6 years for archival and legal reasons;
    • SMF forming the view that the information is inaccurate or obsolete.

  11. Right to lodge a complaint with a supervisory authority

    You have the right to make a complaint about SMF’s treatment of your personal information to:

    Customer Contact
    Information Commissioner's Office
    Wycliffe House
    Water Lane
    SK9 5AF


  12. Your data protection rights

    Under data protection law, you have rights SMF needs to make you aware of. The rights available to you depend on our reason for processing your information. Further details are available from the Information Commissioner’s Office

    1. Your right of access
      You have the right to ask SMF for copies of your personal information. This right always applies. There are some exemptions, which means you may not always receive all the information we process.

    2. Your right to rectification
      You have the right to ask SMF to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete. This right always applies.

    3. Your right to erasure
      You have the right to ask SMF to erase your personal information in certain circumstances.

    4. Your right to restriction of processing
      You have the right to ask SMF to restrict the processing of your information in certain circumstances.

    5. Your right to data portability
      This only applies to information you have given us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated. You can read more about this right here.

You are not required to pay any charge for exercising your rights. We have one month to respond to you.

Contact Us.

If you have comments or questions about our privacy policy, please contact us at
or you may reach us by telephone at: 01449 744400